Name Your Price

A good name is rather to be chosen than great riches, and loving favour rather than silver and gold. (Proverbs 22:1 KJV)

I ran across this Christian proverb and it made me think. What's in a name? Entrepreneur Magazine declared that naming a business is by far the hardest task for a startup. I know personally that it comes with a certain amount of pressure to "get it right." Names are important and they are an essential part of our life. When we think of certain names, a particular thought whether negative or positive comes in our mind. A good business name is utterly important these days especially in the wake of scandals such as Enron & Bernie Madoff. Unfortunately, these and many other individuals chose to "sell" their good name away. In light of all the social media campaigns, email blasts, radio and print advertising, word of mouth has still been my greatest and most lucrative form of advertising. This doesn't mean that I don't believe the others work but there is something about a friendly recommendation that has a way to sway ones opinion. Sit back and ask yourself what is my name worth to me. Then consider what you are willing to do to maintain or to clear up your name.